And then there were four: R+Co is pleased to announce the addition of celebrity hairstylist and Striiike co-founder Ashley Streicher to The Collective. Working alongside R+Co’s illustrious founding trio—Garren, Thom Priano and Howard McLaren—Streicher brings not only her background as a forward-thinking Los Angeles hair-trendsetter (she gives actresses Mandy Moore and Sarah Paulson their enviable hairstyles), but also her expertise in creating effortless-yet-edgy styles that feel both accessible and elevated. Streicher’s influence will be seen in R+Co’s social media content as well as in next-level product creation—both core tenants to R+Co’s promise of delivering cutting-edge tools to craft standout hair.

Light-handed in her approach to styling, Streicher favors a natural aesthetic. “I like to work the hair people are naturally given,” she says—which is part of why she aligns with R+Co. “The R+Co products are so broad; there is a product for every hair texture and type, which is key because everyone’s hair has different needs,” she explains. And Streicher has her pick: As a co-owner of Beverly Hills beauty studio Striiike, she keeps at the forefront of what’s new and next in both services and products, and uses an editor’s eye to amplify what works for not only stylists, but their clients, too. In fact, Streicher uses R+Co products on her clients as well as retails them at Striiike.

While Streicher’s penchant for braids and textured, loose waves makes her beloved amongst Hollywood ingénues like Kiernan Shipka and Rachel Brosnahan, it’s her ability to also embrace that touch of edge necessary to get hair noticed on the red carpet, in the pages of magazines and on the streets that makes her a solid addition to the R+Co family. “I love the fashion-forward perspective of this brand,” she says, adding, “R+Co encapsulates who I am as a hairdresser.”

Keep an eye out for Streicher’s special brand of cool at R+Co—including her curated Spotify Playlist on R+Co Radio!